Three Maire's Candies staff recently attended Retail Confectioners International's Merchandising Essentials course held April 20 through 22 at Winans Fine Chocolates + Coffees in Piqua, Ohio.
Merchandising Essentials is a course hosted by Retail Confectioners International, a trade association serving the confectionery industry. In the intensive three-day class students learned how to build a strong, consistent brand image, create an effective promotion, assemble attractive gift baskets and product displays, and manage engaging social media content. Students were able to reinforce what they learned in lectures by brainstorming individually and as a group, then by putting what they learned to work through hands-on experience.
Rebecca Craig of Marie's Candies did a presentation to the class and shared some techniques Marie's uses to come up with themes and create beautiful displays. Class members were also invited on an optional tour of Marie's Candies to see the current displays and creative gift packaging.
Watch this video
for more pictures and information about the event.